Zack Williamson SEO Consulting

Lead Generation Consulting

Zachary Williamson — Sat, 04 Sep 2010 00:45:59 +0000

Let my extensive experience and knowledge save you money and shorten your learning curve and the best part is that I guarantee an increase in conversions and revenue.

As founder and CEO of The Lead Tree, LLC I have managed over 750 lead generation campaigns for a wide verity of industries including b2b lead generation, mortgage lead generation and insurance lead generation. I can help develop a customized lead generation solution for your company that is guaranteed to optimize your sales team and increase ROI.

I am well versed in the many different types of lead generation and the industry standards on the closing ratios and projected ROI that each can render. TV and Radio Leads, Direct Mailers, Internet Leads, PPC Campaigns, SEO, SMO and SEM as well as Telemarketing, Voice Broadcasting and the very new and exciting SMS Leads generated from sending mass text to targeted cell phones.

Social Media Marketing Optimization

Zachary Williamson — Fri, 03 Sep 2010 18:29:35 +0000

Social Media Optimization

Social media is a group of internet based web applications that brings users or members together by broadcasting information throughout a social network.

Social media marketing or social media optimization is using these social networks to promote a company product or service and as much as I hate using this term it is also a form of Web 2.0.

Why is social media optimization important?

Social Media Marketing

For many individuals it is important to their personal or private lives because it helps people stay in touch with friends or reunite with old friends but more importantly it allows people to become a member or a part of a community.

As for the world of commerce it allows a business to engage or even infiltrate an online target audience. There is a reason that Myspace, Twitter and Facebook are all multi-billion dollar entities now. This reason is because social media marketing is the most effective and most targeted way to reach the consumer.

Social Media Marketing and Google

The main goal of Google and other search engines is to follow the traffic and monitor internet usage so they can better understand index and content on the web. This provides for a better user experience when searching for content. If you want to find out what is hot all you have to do is follow the mass population to see what activities people are spending their time on, what topics are they talking about and more importantly what content are they observing. This is why Twitter and other social media web sites are being closely monitored by Google and the other search engines and this is also why Social Media Marketing can help you get your website ranked on the first page of all the major search engines.

Faster Results

Social Media Optimization doesn’t just give you faster results when getting your site ranked the search engines but it can also give you immediate results. These immediate results come from direct responses that you receive from joining and being a part of other social networks. This is also a form of Viral Marketing which I cover more extensively in another post.

BPO Consulting Philippines

Zachary Williamson — Thu, 05 Aug 2010 00:29:21 +0000

Looking to outsource a business process? Let me and my highly skilled team help cut your learning curve in half. With my direct experience in operating BPO facilities here in the US, India and the Philippines, I can help produce the right solutions to assure a smooth introduction to domestic or global outsourcing.

Offshore BPO Consulting Philippines

With an unparalleled level of experience in offshore and domestic business process outsourcing as well as extensive travel working in offshore BPO facilities, I have helped many companies stateside as well as abroad optimize productivity, increase revenues and save huge when outsourcing various processes. My specialties include but are not limited to call center solutions, web development /SEO, lead generation and sales automation.

Attorney SEO Services

Zachary Williamson — Wed, 04 Aug 2010 01:35:04 +0000

Attorney Internet Marketing

Our Attorney SEO Services can get your attorney website listed on the first page of Google which is now the law industries strongest marketing tool far surpassing phone books and even billboards!

The type of clientele that a successful attorney needs to attract is the type that can pay for their legal fees on time and these individuals tend to use internet rather than a phone book to look for their local attorney.

Lawyer SEO- sure there are plenty of legal sites and even local attorney directories out there but the best leads you can get is when the customer comes to your own website because you were on the first page of Google!

Attorney SEO campaigns can be customized to bring in targeted traffic. For instance we can get your Attorney website ranked for terms like “DUI Attorney Wilmington NC“, Real Estate Attorney Wilmington NC, or any type of law you wish to practice.

Mortgage SEO

Zachary Williamson — Wed, 04 Aug 2010 01:13:42 +0000

Mortgage SEO Services

Get your mortgage website listed on the first page of Google and get qualified and exclusive leads!

We can even build your very own lead generation mortgage website complete with lead capturing forms and free use of our Mortgage Lead Management Software.

Internet marketing For The Mortgage Industry!

Being an Ex-Loan Officer and the founder of one of the highest rated mortgage lead generation company in America TheLeadTree.com, I have a flare for the mortgage industry. Though we have weathered our ups and downs I still feel like the most important strategy for any mortgage company is to build a web presence in your own city. This can be done with local search engine optimization techniques that will make sure your mortgage website appears on the first page of Google and other search engines when a customer looks for a mortgage company in their local area.

Localized SEO Wilmington, NC

Zachary Williamson — Tue, 03 Aug 2010 22:41:22 +0000

Internet Marketing = Search Engine Optimization

Before I get too deep into explaining Localized SEO in Wilmington, NC I’d like to first just explain SEO very briefly. SEO stands for Search Engine Optimization and is the most popular and cost effective form of internet marketing for your website. Simply put it means driving traffic to your website so you get many hits and therefore make lots of money.

Localized SEO Wilmington, NC

When competing for keyword phrases to be listed in Google on a national scale the competition can be fierce. For example if you wanted to appear on the first page of Google for the keyword phrase ”flowers” then you would be competing against millions of other websites that are trying to get on the first page of Google too. Worse yet, these other websites could be spending a lot of time and money to get on the first page of Google.

Wilmington SEO

In contrast, lets say you wanted to conduct localized SEO in Wilmington, NC and get ranked on the first page of the search engines for “flowers Wilmington, NC”. This would obviously be much easier because there are not one million other websites competing for that keyword phrase. This is why local SEO in Wilmington, NC is much easier than trying to get ranked for national keyword phrases and therefore, much more affordable!

Real Estate SEO

Zachary Williamson — Tue, 03 Aug 2010 22:32:22 +0000

Real Estate SEO

Do you want your Real Estate website listed on the first page of all the major search engines?

We can guarantee results with our expert Real Estate SEO Services!

Wilmington SEO Services | Internet Marketing

Zachary Williamson — Tue, 03 Aug 2010 17:19:38 +0000

In biz since 2003 working for The Lead Tree, LLC. I have gotten many websites ranked on the first page of Google for national and even international keyword phrases. I just returned home to Wilmington after spending 3 years in India and the Philippines where I administer a small SEO team and consulted BPO companies on new SEO techniques. Previously, I only offered my services to large and mid-sized corporations and wouldn’t even touch a website for under $10,000.

Now I want to live and work locally and offer my SEO services to local businesses because I can get websites listed on the first page of Google for local keywords in under half the time and therefore, less than half the cost. We have SEO packages starting at only $999.99/mo. 3 month minimum. I do have a small team that helps me but since I work hands-on with every project my time is limited and I can only accept 5 more projects so if you want a TRUE SEO EXPERT working on your site please don’t hesitate and contact me today.

For more information just call Zack at 910-232-7811 or email me at zack@theleadtree.com

Top 10 Reasons Why CSS is Better than HTML Tables

Zachary Williamson — Fri, 18 Jun 2010 06:09:38 +0000

It has long been debated that the use of style sheet languages such as CSS is said to be much more efficient than the use of ordinary HTML tables. Ever since the growth of the world wide web, professionals of the industry have sought ways on how to improve the presentation of their websites both efficiently and effectively. Style sheet languages such as CSS have perfected this need and became the universal language for designers and developers alike. The question is, what are the reasons why CSS is much more useful than the use of HTML tables? Several advantages has been cited on the use of CSS in web design. Some of those advantages are as follows:

Faster Loading of Pages One common problem of using tables for web layout is the slow loading process. This is usually caused by using too much markup tags in one HTML file such as “td align”, “td width”, “bgcolor”, “width”, “height”, “br”, “font face”, “font color”, “cellpadding”, “cellspacing”, “border”, etc along with the content of the HTML. CSS makes up for this by separating the content of the web page which is text and images into the HTML file and the visual presentation such as the web design, positioning, and text sizes into a CSS file. In a CSS-based layout, table tags or markups are replaced by using its own language such as the popular “div”. This replacements includes:

Because CSS have cut the use of too much markups, websites can load a lot faster than using tables which is good when attracting visitors to a website. Visit an online Web design Philippines site to learn more about CSS and its use in web design. Efficient and Easy As mentioned above, by using CSS, the layout of the HTML is separated from the content thus allowing a quicker, efficient, and easier redesign. Tables would require more time as the HTML content and layout tags are in the same file. By simply editing the CSS file, designers could easily rearrange the size or the color of an element found in a website. Consistency In relation with the above statements, web designers can easily redesign the whole website by just editing the CSS file. Unlike the use of table in which a designer would have to open every HTML file just to edit a simple element found in every page such as a header, CSS can offer an easy way to edit it all in one CSS file. All it takes is opening the CSS file, edit the elements found in the header (such as width, height, etc), and re-upload it. SEO Friendly There are several reasons to this. This reasons are:

Accessibility

Because of the Internet’s rapid growth, disability discrimination legislation, and the increasing use of mobile phones and PDAs, it is necessary for Web content to be made accessible to users operating a wide variety of devices. Tableless Web design considerably improves Web accessibility in this respect. Screen readers and braille devices have fewer problems with tableless designs because they follow a logical structure.

As a result of the separation of design (CSS) and structure (HTML), it is also possible to provide different layouts for different devices, e.g. handhelds, mobile phones, etc. It is also possible to specify a different style sheet for print, e.g. to hide or modify the appearance of advertisements or navigation elements that are irrelevant and a nuisance in the printable version of the page. For more web design and development solutions, then visit an online Web design Philippines site.

Maintainability Under table-based layout, the layout is part of the HTML itself. As such, without the aid of template-based visual editors such as HTML editors, changing the positional layout of elements on a whole site may require a great deal of effort, depending on the amount of repetitive changes required. Even employing sed or similar global find-and-replace utilities cannot alleviate the problem entirely. By use of CSS, virtually all of the layout information resides in one place. Because the layout information is centralized, these changes can be made quickly and globally by default. The HTML files themselves do not, usually, need to be adjusted when making layout changes. If they do, it is usually to add class-tags to specific markup elements or to change the grouping of various sections with respect to one another. Usability By combining CSS with the functionality of a Content Management System, a considerable amount of flexibility can be programmed into content submission forms. This allows a contributor, who may not be familiar or able to understand or edit CSS or HTML code to select the layout of an article or other page they are submitting on-the-fly, in the same form.Sophisticated Layouts and Designs Unlike the use of tables, CSS offers freedom in designing. Because of the rigid, inflexible, and grid based form of tables, designers cannot utilize their potential in designing. CSS offers absolute positioning of elements paired with the z-index property allows CSS-based designs to position elements on top of one another (like layers in Photoshop), allowing for more unique, complex, and beautiful layouts. Bandwidth Efficient A stylesheet will usually be stored in the browser cache, and can therefore be used on multiple pages without being reloaded, increasing download speeds and reducing data transfer over a network. Visit a Web design Philippines site to get the solution you needed with your website.Visit http://www.myoptimind.com for more info.

Patrick Schwerdtfeger on SEO Link Building Tricks

Zachary Williamson — Thu, 17 Jun 2010 23:09:35 +0000

Patrick Schwerdtfeger discusses SEO link building tricks and how to build feeder websites on Web 2.0 platforms to prop up your primary hub website.