SEO Credentials
SEO Expert
Any good SEO must firstly, be able to adapt and evolve. Secondly, you must spend an enormous amount of time researching and testing the newest updates of Google’s 500 plus algorithms, in order to stay number one for competitive keywords.
Not everyone knows that Albert Eisenstein was actually a professor at Princeton University and one year while he was telling his pupils to study hard for the up coming exam one student shouted out, “Why, when we heard that all the questions were going to be the same as last year?” Eisenstein replied, “Yes, this is true but this year the answers will be different”
And this is the same story with SEO; After 7 years of doing Search Engine Optimization professionally, I found that the answers have also changed year after year. In fact, Matt Cutts, chief engineer of Google’s webspam team declares around 500 algorithmic changes each year. Just this August 17 2010, Google continues to roll out and implement new algorithms from the Google Caffeine Update, a process that started just this June 8th 2010. Many SEOs scrambled to try to understand the new algorithms that would reward long tail keyword optimization. This is an SEO technique that I have been teaching for over 4 years now and I’m happy to see Google now endorsing the strategy as White Hat.
Senior Internet Marketing Professional – Web Marketing Strategy and Consultant
An established internet marketer since 2003 with experience in search engine marketing (SEM) and search engine optimization (SEO). Strong adherence to industry standards and ethical techniques with the ability to adapt with an ever changing medium. Heavy focus on latest trends and continuing research but with a solid foundation built on W3C standards, Rich Media, Social Media, Blogging, Viral Marketing, Meta Optimization, and Web Analytics.
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Case Study: I
The Lead Tree, LLC
2003 – 2009
CEO / Founder
Development
- Maintain an outsourcing facility in Manila, Philippines
- Recruited, trained and managed highly successful web development team of graphic web designers, programmers and search engine optimizers
- Represented the company at various community and business meetings
- Sat in on policy-making committees
- Lead all web development activities, departments and personnel involved in marketing for the company
- Developed and coordinated sales cycle and methodology based on website analytics and statistical research to increase conversion ratios
- Analyzed sales statistics to determine business growth potential as well as statistical research involving SEO and direct marketing strategies
Management
- Developed and designed proprietary lead management software that manages all incoming leads from the call center, website and other sources, as well as, tracked them through the closing process
- Oversaw all hiring, training and dismissal of personnel involved in web development and Marketing
- Established performance based incentives to consistently meet corporately prescribed goals
Marketing
- Developed SEO Techniques not being used in main stream internet. Including ranking The Lead Tree on the first page of Google and Yahoo search engines in highly competitive fields, mortgage and insurance lead generation; Including 1st page ranking amongst other renowned SEO professionals.
- Sought out and targeted new customers and new sales opportunities, initiated action plan to approach and secure new business for the company through the internet
- Reached revenues of $60,000 a month plus with 5 man SEO team
- Grew traffic that provided work for 5 call centers out of India, The Philippines and the US consisting of 200 agents
- Successfully developed and ran marketing campaigns for Dish Satellite through Elephant Marketing Group Inc.
Highlights:
- International travel to consult BPO companies on SEO techniques throughout India and South East Asia
- Designed proprietary CRM software, currently in use by over 750 mortgage and insurance companies
- Developed sales training program and ongoing sales development programs that are being used in other call centers in the Philippines and India
- Speak fluent Tagalog. Segouro mabilis ako matuto kasi.
- 11 years inside/outside sales experience, 4 years business development
Case Study: II
Happy Feet, LLC
Orlando, Florida
2007
Conducted 6 month SEO campaign resulting in 1st page placement in Google, Yahoo and MSN.
- Redesigned website to meet W3c standards
- Up to 15 researched keyword phrases optimized for high search engine rankings
- META-content optimization
- 9 Additional WebPages optimized
- Setup Google Analytics
- Built Relevant .php blog
- Standing competitor analysis
- Manual submission to top search engines and direcory
- Automated submission to over 100+ search engines
- Google Sitemap XML file
- Robots.txt file
- Optimized link campaign with relevant keywords
“I was very pleased with Zachary’s work. He went above and beyond the contract by making sure we met W3C standards and even got us ranked on the first page of Google for 3 very motivating keyword phrases. The campaign has already more than paid for itself and has saved us tons on cost-per-click! ” Bryan Thomas-
Case Study: III
Techs4Success Inc.
Pampanga, Philippines
2008
Search Engine Optimization Consulting, web development and design. Restructured and maintained existing web projects. Developed working relationships with departmental heads that increased communications with web development team. Implemented new multimedia technologies and integrated into current and planned projects. Use of scripting languages, such as: PHP, JavaScript, HTML, XML, and software specific scripting languages.
- Assembled 7 person SEO and web development team
- Lead interactive lectures devoted to SEO training web development staff
- Participated in boardroom discussions with company executives
- Redesigned website to increase link structure crawl ability meet W3c standards
- Up to 15 researched keyword phrases optimized for high search engine rankings
- META-content optimization
- Web copy writing of existing/new homepage content with researched keyword phrases
“My SEO team was able learn more in one week from Zachary’s SEO consulting than they did in the previous 3 months of working. Since his visit to our Philippines facility in July of 2008, our traffic has increased over 100% due to the SEO techniques he shared with us and the errors he corrected on our website. We really enjoyed his visit, his demeanor was positive and his group sessions were energizing and fun!” -Tom Green, CEO
Case Study: IV
MackTacktics.com
Las Vegas, Nevada
2008- 2009
I met the customer when he attended one of my SEO classes in late 2008. Since then the site has seen over 300% increase in traffic as well as an increase in conversion ratios. Macktacktics can now be found on the first page for how to pick up girls and several hundred other competitive keywords. After attending my SEO courses, I then engaged on a consulting basis over the following few months. Right away we were able to address several on-page weaknesses that rendered immediate results. In the following months we implemented new on-page elements to expand content, crawl-ability and relevance targeting long tail keywords. The next step was to address the off-page elements with social media, link building, social bookmarking and content distribution.
- Lead interactive lectures devoted to SEO training web development staff
- Up to 150 researched keyword phrases optimized for high search engine rankings
- Web copy writing and distribution
- META-content optimization
- 9 Additional WebPages optimized
- Setup Google Analytics
- Built Relevant .php blog
- Standing competitor analysis
- Manual submission to top search engines and directory
- Automated submission to over 100+ search engines
- Google Sitemap XML file
- Robots.txt file
Case Study V
Bored.com
New York, New York
2010- current
Head of SEO
I now manage the SEO for a website that gets millions of new visitors each month. I am currently addressing the on-page elements to set-up foundational crawling paths for the bots and strengthen internal linking structure… Next, I will conduct targeted keyword campaigns to dominate first page rankings in highly competitive sectors. Unfortunately, if I go into too many more details about my new and nifty SEO tactics, I could give an advantage to our competitors. Please do keep your eye on Bored.com and while your at it play some FUN GAMES!
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